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Scientific Article details

Title 360-degree immersive journalism: its value, narrative, and future chalenges
ID_Doc 67336
Authors Seijo, SP
Title 360-degree immersive journalism: its value, narrative, and future chalenges
Year 2023
Published
DOI 10.31921/doxacom.n37a1841
Abstract Virtual reality and 360-degree video technology were introduced in newsrooms and innovation labs in the mid-2010s, leading to a new way of telling stories. However, 360 video emerged as a more viable alternative to genuine virtual reality, both in terms of investment and production time. The media explored its potential as a form of immersive journalism until its decline from 2018 onward. In addressing the period following the experimental stage, this research analyses the impact of 360-degree video on journalistic production from three perspectives: the value of this format for news stories; the immersive narrative; and the challenges facing its consolidation. To this end, semi-structured and in-depth interviews were conducted with professionals and academic experts in the field (N = 11). The first person experience was considered a differentiating factor, introducing an experiential dimension to consumption. Moreover, this format requires that the story be told in a different way, which involves an adaptation to immersion and spatiality. The future viability of 360 video is uncertain due to its high cost, the absence of a sustainable business model, and the low prevalence of virtual reality headsets.
Author Keywords Immersive journalism; 360-degree video; virtual reality; immersive storytelling; innovation
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Emerging Sources Citation Index (ESCI)
EID WOS:001077874600017
WoS Category Communication
Research Area Communication
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