| Abstract |
Today, innovation and digital innovation becomes more important than ever, especially when it is analysed thorough national economies and competitiveness report's. Innovation is one of the crucial factors into achieving a sustainable competitive advantage. Competitiveness in on the other hand, the ultimate goal of each national economy, company or enterprise. In this paper innovation will be defined in terms of innovation in general, as stated from the most recent Oslo manual for innovation 2018, published by the OECD. The document contains measures of scientific and technological activities, proposed guidelines for collecting and interpreting technological innovation data often referred as Oslo guideline for collecting and using innovation data. Digital innovation will be defined from the relevant literature but as well from the World Digital Competitiveness (WDCR) report, published by the IMD. As stated on IMD official website "the objective of the digital competitiveness ranking is to assess the extent to which a country adopts and explores digital technologies leading to transformation in government practices, business models and society in general". Competitiveness will be defined and analysed from the WDCR, but as well from the relevant literature about competitiveness in general. Competitiveness will also be analysed in terms of national economies Global Competitiveness Report - ranking. The author will collect, analyse, compare, deduct and investigate the connection between innovation, digital innovation and global competitiveness explained on national economy competitiveness ranking's for the case of Croatia. In order to explain more further the impact of digital innovation on national economies, a PESTL analysis of The Republic Of Croatia will be presented and analysed. The paper will found a strong connection between innovation, digital innovation and national economy's competitiveness ranking as well as their positive influence on each other. A strong connection between innovation, digital innovation and competitiveness, will be analysed and further explained. |