| Title |
Conceptualizing new product development by inserting value via blue ocean strategy |
| ID_Doc |
68897 |
| Authors |
Sam, MFM; Hafizuddin, H; Chew, BC; Sivaraos; Yusof, YF |
| Title |
Conceptualizing new product development by inserting value via blue ocean strategy |
| Year |
2019 |
| Published |
|
| DOI |
|
| Abstract |
In today's world that is full of uncertainty, the number of new products to achieve a breakthrough innovation in the industry are relatively low. Based on previous research, the researcher has discovered that all this successful product has shares a similar trait that help them to seize the market which is the element of value. This value has been receiving a lot of attention and has been deem as one of the most significant factors to help new product to achieve a sustainable business and market success. When the first air-filled rubber tires were invented by Dunlop on 1888, the number of acceptances was low, and it took a total of three years to be accepted by the consumer. This indicate that consumers are not aware of its value and it is difficult to integrate value into a new product. We believed that if the element of Value can be embedded into the New Product using the Blue Ocean strategy, it can represent the next step in a long innovation path for tire industry. Therefore, the main objective of this research is to focus on a strategy that could help the Airless tires Modula Wheel to develop their own value which that can reconstruct the current market. The research design that was used is the exploratory research and the data that was analyze will be using the qualitative method. Thus, at the end of this research there will be a model that integrates the element of value into New Product Development Process. |
| Author Keywords |
New product development; value; blue ocean strategy; tire technology |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Science (CPCI-S) |
| EID |
WOS:000493326900104 |
| WoS Category |
Engineering, Mechanical |
| Research Area |
Engineering |
| PDF |
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