| Title |
Delivering Business Value through Actionable Insights: A Case Study |
| ID_Doc |
68951 |
| Authors |
Nordin, H; Min, CY; Wahab, MM |
| Title |
Delivering Business Value through Actionable Insights: A Case Study |
| Year |
2020 |
| Published |
|
| DOI |
10.34190/EKM.20.126 |
| Abstract |
This paper elaborates the case of intensified community learning as an effort to enhance organisational collaborative knowledge creation. In an era full of uncertainty and volatility, collaboration within and beyond an organisation has become a core competency and driver for building a sustainable competitive edge. Collaboration is most likely to exist in any organisation, although no two organisations are alike, in accordance to the ability needs and success factors for collaboration. Amongst the challenges of collaborative knowledge creation are organisational silos and lack of alignment around the organisation's goals. In the long run, these challenges can be value-destructive due to the lack of ideas and opinions diversity. Jakubik, M. (2008) has developed a collaborative knowledge creation process in order to better understand the highly unstructured human processes of knowledge creation. Based on the proposed model, an enhancement was made to overcome the challenges faced in organisational collaboration. Through the improvement, the role of knowledge analysts was introduced in the learning community. The primary function of the analysts is to codify the knowledge creation within small learning communities as they work on proving a hypothesis. The output of the collaborative is in the form of actionable insights which allow the organisation to better understand the current state of codified content and address systemic issues. Once an actionable insight is established and validated by subject matter experts (SMEs), it will be pushed to targeted beneficiaries to allow knowledge adoption, replication and eventually collective organisational improvement. During adoption and replication, the development will be monitored in terms of operational improvement and value creation. Performance of the collaborative model is measured by the number of case studies endorsed, potential value creation and realised value through replication. Upon introduction of the model, twenty case studies have been endorsed and were ready to be replicated. The total potential value creation from the case studies is approximately USD5 billion. Analysts play an essential role in managing content governance and validation during the knowledge creation process. The production of actionable insights allows the acceleration of knowledge codification process through the focused execution role of knowledge analysts. |
| Author Keywords |
Actionable Insights; Collaboration; Collaborative Knowledge Creation; Knowledge Adoption; Replication |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000684204300065 |
| WoS Category |
Business; Information Science & Library Science; Management |
| Research Area |
Business & Economics; Information Science & Library Science |
| PDF |
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