| Abstract |
We hear more and more about sustainable development, ethical corporate governance, ecological footprint and similar concepts that are inspiring us to behave and operate responsibly, from individuals to large enterprises. In today's globalized world there is often a blurring of geographical boundaries in business, therefore the corporate executives must keep pace with the parent companies and partners' expectations as well as with the needs of the market and society. Responsible managers should think of social efficiency as an evaluation criterion of their own management processes. How much social welfare is created? Are the employees satisfied with the working conditions? Are they motivated well? Are they growing as human beings in their work, or are they exploited so that they present a lost social capital. The objective of this research therefore was to highlight the importance of human capital management as a decisive element of the CSR concept because this approach is not just about environmental protection and philanthropy. The study introduces a new model, the CSR EMAT (CSR Excellence Management and Assessment Tool) which is a guidance and evaluation criteria that can support the corporate executives in responsible decision making and applying the CSR approach to strategic level. The CSR activities of the companies are evaluated in 5 areas: leadership, strategy, employees, society and environment, product and service. The measurements that were carried out in Hungarian companies are presented in this study focusing on the area of employees. The results of the research show the organizational factors that most contributes to responsible human capital management. |