| Title |
Mainstrearning corporate social responsibility: Developing markets for virtue |
| ID_Doc |
70095 |
| Authors |
Berger, IE; Cunningham, PH; Drurmuright, ME |
| Title |
Mainstrearning corporate social responsibility: Developing markets for virtue |
| Year |
2007 |
| Published |
California Management Review, 49, 4 |
| DOI |
10.2307/41166409 |
| Abstract |
This article investigates what it means for corporate social responsibility (CSR) to be "mainstreamed" in a company. Rather than a single 'best practice,' narratives provided by managers revealed that mainstreaming can be understood in terms of three distinct CSR orientations: the business-case model, the syncretic stewardship model, and the social values-led model. These different orientations and approaches to mainstreaming CSR are the result of three inter-related factors: an "external market for virtue," an "internal market for virtue," and the established culture of the company. For business case and social values-led firms, incentives can be developed that encourage them to gravitate toward the syncretic stewardship orientation, which may well represent the most sustainable dimension of CSR. |
| Author Keywords |
|
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000248715400007 |
| WoS Category |
Business; Management |
| Research Area |
Business & Economics |
| PDF |
|