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Title A Use-Oriented Clothing Economy? Preliminary Affirmation for Sustainable Clothing Consumption Alternatives
ID_Doc 70369
Authors Armstrong, CM; Niinimäki, K; Lang, CM; Kujala, S
Title A Use-Oriented Clothing Economy? Preliminary Affirmation for Sustainable Clothing Consumption Alternatives
Year 2016
Published Sustainable Development, 24, 1
DOI 10.1002/sd.1602
Abstract The purpose of this study was to understand how fashion-oriented females in two different countries evaluate three use-oriented product-service systems (PSS): clothing consultancy, renting and swapping. A mixed-method approach was utilized, including focus group interviews and a questionnaire. Both countries exhibited a higher level of interest in use-oriented PSS schemes than product-oriented offerings. Positive evaluations of use-oriented PSS included the ability to reduce excess consumption via smarter purchasing, becoming more knowledgeable about personal style and fit, and enhancing creativity with items already owned. Participants also positively evaluated the ability for some PSS concepts to satisfy their desire for change and social support or interaction as well as to save money and increase product satisfaction. Negative evaluations included lack of trust in the provider related to issues such as quality, maintenance and hygiene of shared goods as well as skepticism about the business model's viability. Copyright (c) 2015 John Wiley & Sons, Ltd and ERP Environment
Author Keywords clothing product-service systems; sustainable clothing consumption; sustainable fashion; Finland; United States
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Social Science Citation Index (SSCI)
EID WOS:000370661900002
WoS Category Development Studies; Green & Sustainable Science & Technology; Regional & Urban Planning
Research Area Development Studies; Science & Technology - Other Topics; Public Administration
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