| Title |
A co-utility approach to the mesh economy: the crowd-based business model |
| ID_Doc |
70379 |
| Authors |
Turi, AN; Domingo-Ferrer, J; Sánchez, D; Osmani, D |
| Title |
A co-utility approach to the mesh economy: the crowd-based business model |
| Year |
2017 |
| Published |
Review Of Managerial Science, 11, 2 |
| DOI |
10.1007/s11846-016-0192-1 |
| Abstract |
We explore the mesh economy applications of co-utility, a new concept describing self-enforcing and mutually beneficial interactions among self-interested agents. We show that the crowdsourcing market is naturally co-utile (without additional incentives). Furthermore, we analyze the investment crowdfunding industry and propose solutions that can neutralize the fear and mistrust effects underlying its market in order to make it strictly co-utile. Up on our analysis under the co-utility framework, we corroborate that collaboration is always rationally sustainable, as long as the system is co-utile and that all co-utile outcomes are Pareto-optimal; but not all Pareto-optimal outcomes are co-utile. In addition, reciprocity and hybridity equilibrium are compatible with co-utility in specific cases at which they provide Pareto-optimal outcomes. This methodology of analysis within the framework of co-utility can be extended beyond the crowd-based business models and promises to significantly contribute to economic theory. |
| Author Keywords |
Business model; Co-utility; Crowdsourcing; Investment crowdfunding; Mesh Economy |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000394326600005 |
| WoS Category |
Management |
| Research Area |
Business & Economics |
| PDF |
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