| Title |
Product-Service Systems: A customer engagement perspective in the fashion industry |
| ID_Doc |
70561 |
| Authors |
Khitous, F; Urbinati, A; Verleye, K |
| Title |
Product-Service Systems: A customer engagement perspective in the fashion industry |
| Year |
2022 |
| Published |
|
| DOI |
10.1016/j.jclepro.2022.130394 |
| Abstract |
The current fast fashion model fostering high consumption causes consequential damages to the planet and society, facts that highlight the need to curtail its growth throughout more sustainable solutions. Among these solutions is engaging fashion customers in Product-Service Systems (PSSs), which are oriented towards dematerializing fashion consumption by offering bundles of products and services. Drawing from the social exchange theory, this research sheds light on the benefits customers seek to engage with various coexisting productoriented and use-oriented PSSs in the fashion industry. A quantitative study among 477 customers in Belgium reveals that customer engagement with PSSs in the fashion industry is a function of the benefits that customers expect to reach (economic, pragmatic, cognitive, personal, hedonic, and societal expectations) and their demographic characteristics (gender and age). Depending on the expected benefits and demographic characteristics, customers were found to engage with different types of PSSs. Accordingly, fashion companies should leverage customers' expected benefits and demographics when developing PSSs and communicating about these PSSs. |
| Author Keywords |
Product-service system; Circular business models; Customer engagement; Fashion renting; Fashion swapping; Second-hand fashion |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000772936200006 |
| WoS Category |
Green & Sustainable Science & Technology; Engineering, Environmental; Environmental Sciences |
| Research Area |
Science & Technology - Other Topics; Engineering; Environmental Sciences & Ecology |
| PDF |
https://biblio.ugent.be/publication/8732993
|