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Title For-Benefit Company (fBComp): An innovative social-business model. The Italian case
ID_Doc 70970
Authors Czinkota, M; Kaufmann, HR; Basile, G; Ferri, MA
Title For-Benefit Company (fBComp): An innovative social-business model. The Italian case
Year 2020
Published
DOI 10.1016/j.jbusres.2018.12.022
Abstract In 2015, a new kind of company was introduced by law in Italy: the for-Benefit Company (fBComp). Such firms are characterized by a relevant novelty: they are for-profit companies whose statute explicitly recognizes and intends the impact of managerial decisions on the wellbeing of society as well as of its shareholders. This study suggests on the fBComp as a new "social" business model (SBM) which integrates social and competitive behaviors. Thereby, the company achieves its objectives by creating and maintaining biunivocal relations with stakeholders, co-creating contextual sustainability conditions, increasing its reputation and positioning compared to its competitors. By conducting a desk analysis on the results of the Italian Report on fBComp, this paper designs a portrait of this innovative social business model's main features and explains its possibly far-reaching, trendsetting and curing influences on the transition of management practices towards mutual stakeholders' wellbeing and a sustainable society.
Author Keywords Social legitimacy; Stakeholder engagement; For-Benefit Company; Social value co-creation; Curative marketing
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Social Science Citation Index (SSCI)
EID WOS:000600367400010
WoS Category Business
Research Area Business & Economics
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