| Abstract |
In this decade, the deliberations on sustainability have accelerated significantly due to growing demands from all stakeholders to redefine long-term success in a modern business environment. Specifically, the competitive, regulatory and societal pressures have made it imperative to demonstrate substantial progress in environmental and social dimensions apart from economic factors. Hence, companies are taking greater efforts to organize their sustainable capabilities into more mature models that encompass sustainable operations leads of the firm, as well as the supply chain transcending the corporate boundaries. At the same time business organizations are keen to evaluate their success with sustainability metrics and desire to know the financial impact on a year-on-year basis or otherwise. This paper examines several companies, particularly those that factor in the supply chain from the so-called MENA and Indo-Pacific region in order to comprehend the sustainability initiatives and their impact on conservative performance measures. Both qualitative and quantitative approaches have been utilized in the multi-method research with integration norms. Early research work indicates that the goal should be to embed sustainability considerations into a company's strategy and operations in such a way as to enhance business value and derive a competitive advantage. As existing theoretical models only offer a piecemeal exposition, companies are assessing in their own way, many times grappling to produce acceptable outcomes. |