| Title |
Improving Financial Service Innovation Strategies for Enhancing China's Banking Industry Competitive Advantage during the Fintech Revolution: A Hybrid MCDM Model |
| ID_Doc |
73152 |
| Authors |
Zhao, Q; Tsai, PH; Wang, JL |
| Title |
Improving Financial Service Innovation Strategies for Enhancing China's Banking Industry Competitive Advantage during the Fintech Revolution: A Hybrid MCDM Model |
| Year |
2019 |
| Published |
Sustainability, 11, 5 |
| DOI |
10.3390/su11051419 |
| Abstract |
The recent emergence and rapid growth of new financial services by financial technology (Fintech) companies have driven banking institutions towards operational innovation in order to gain sustainable competitive advantage. This study aims to conduct an in-depth investigation of the banking sector in response to the challenges brought by Fintech startups. Based on the service innovation theory, we propose a novel hybrid multiple criteria decision-making method (MCDM) to evaluate service innovation strategies for improving the sustainability of China's banking industry during the Fintech revolution. A six-dimensional model comprising 20 sub-criteria is constructed and both the decision making trial and evaluation laboratory (DEMATEL) technique and DEMATEL-based analytic network process (DANP) are used to explore interrelationships among the indices and their related weights. Finally, the modified VIsekriterijumsko KOmpromisno Rangiranje (VIKOR) method is employed to evaluate performance gaps in the four major types of commercial banks in China-state-owned, joint-stock, city commercial banks, and other credit cooperatives-in the field of service innovation. The improvement priorities, ranked from highest to lowest, are new business partners, new service concepts, organizational innovation, technological innovation, new customer interactions, and new revenue models. These results will provide strategies for the sustainable development of China's banking industry and the implementation of changes in response to the impact of the Fintech revolution. |
| Author Keywords |
Fintech; service innovation strategy; China's banking industry; DEMATEL; DANP; modified VIKOR; hybrid MCDM model |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000462661000203 |
| WoS Category |
Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies |
| Research Area |
Science & Technology - Other Topics; Environmental Sciences & Ecology |
| PDF |
https://www.mdpi.com/2071-1050/11/5/1419/pdf?version=1551949344
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