| Title |
How to Encourage the Use of Public Transport? A Multiservice Approach Based on Mobile Technologies |
| ID_Doc |
73227 |
| Authors |
Ferreira, MC; Dias, TG |
| Title |
How to Encourage the Use of Public Transport? A Multiservice Approach Based on Mobile Technologies |
| Year |
2015 |
| Published |
|
| DOI |
10.1007/978-3-319-14980-6_25 |
| Abstract |
It is crucial to promote the use of cleaner transport modes, and new technologies are key to achieve this goal. Most mobile-based solutions are focused on services related with the journey itself (mobile ticketing, real-time traffic information and trip planners). Adopting a holistic point of view, and considering every trip has a purpose (work, school, shopping and entertainment), a new service approach is considered. This paper presents a multiservice approach that links city services and public transport to encourage the use of sustainable transport modes. This multiservice approach is based on mobile technologies, which are a unique channel of interaction between service providers and customers. The conceptual model of this approach is materialized in a concrete example. This multiservice approach may represent a step towards a sustainable mobility, while improving the image and efficiency of Public Transport Operators (PTOs), boosting local businesses loyalty and sales and bringing convenience, better service quality and monetary savings to customers. |
| Author Keywords |
Multiservice approach; Mobile technologies; Public transport; City services; Sustainable mobility |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Science (CPCI-S) |
| EID |
WOS:000357487100025 |
| WoS Category |
Computer Science, Information Systems; Computer Science, Software Engineering |
| Research Area |
Computer Science |
| PDF |
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