Knowledge Agora



Scientific Article details

Title Flying high and low? Strategic choice and employment relations in Qantas and Jetstar
ID_Doc 73456
Authors Sarina, T; Lansbury, RD
Title Flying high and low? Strategic choice and employment relations in Qantas and Jetstar
Year 2013
Published Asia Pacific Journal Of Human Resources, 51, 4
DOI 10.1111/1744-7941.12006
Abstract This paper examines the strategic choices made by Qantas Airways, a full-cost legacy airline, and its low-cost carrier, Jetstar, regarding employment relations in the context of increasingly competitive market pressures. Initially these airlines pursued divergent employment relations strategies. As the external environment became more turbulent, these employment strategies began to converge. Both airlines have adopted a hybrid approach to employment relations which is crucial in determining whether the Qantas group can survive the current turbulence in the aviation industry which threatens to the long-term viability of the airline. This research identifies the strategic role that employment relation strategies play in establishing a sustainable business model for airlines that are comprised of both a legacy and low-cost airline.
Author Keywords Australia; aviation; business level strategies; employee relations
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Social Science Citation Index (SSCI)
EID WOS:000325494700005
WoS Category Industrial Relations & Labor; Management
Research Area Business & Economics
PDF
Similar atricles
Scroll