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Scientific Article details

Title Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business
ID_Doc 73826
Authors Rialti, R; Marrucci, A; Zollo, L; Ciappei, C
Title Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business
Year 2022
Published British Food Journal, 124, 6
DOI 10.1108/BFJ-03-2021-0327
Abstract Purpose - The aim of this research was to explore the mechanisms underpinning open innovation (OI) success and its sustainability in agrifood businesses. First, the authors explored the importance of 4.0 technologies in data collection from crowds, subsequently examining how new technologies might drive forward the development of collaborative strategies with suppliers. Reductions in resource wasting were observed. The role of 4.0 technologies in increasing supply chain sustainability overall was the main focus of the study. Design/methodology/approach - This research builds on a single inductive case study method. The authors performed an in-depth analysis of data from an Italian agritech distributor. Data - aside from multiple semi-structured interviews - were collected via several different sources. The results have been summarized in an integrated holistic conceptual framework. Findings - The findings show that 4.0 technologies allow for swift information exchanges between consumers, the agritech business and suppliers. As a result, consumers might demand new products and, consequently, the agritech business can arrange new offerings with suppliers, completing the OI and shared value creation circle. Likewise, the possibility of adopting a just-in-time approach of sorts may reduce the wasting of resources. The absorptive capacities and knowledge management capabilities of the agritech business play a fundamental role in OI performance, sustainability and success. Originality/value - This research seminally explores how 4.0 technologies and knowledge management techniques can enable OI in agrifood businesses. Additionally, the ways in which OI may foster the development of sustainability-orientated supply chain strategies have been conceptualized.
Author Keywords 4.0 technologies; Agritech; Agrifood businesses management; Open innovation; Sustainability; Shared value creation
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI)
EID WOS:000739379200001
WoS Category Agricultural Economics & Policy; Food Science & Technology
Research Area Agriculture; Food Science & Technology
PDF https://usiena-air.unisi.it/bitstream/11365/1259451/1/BFJ%20-%20Agritech.pdf
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