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Title Exploring consumer attitudes to alternative models of consumption: motivations and barriers
ID_Doc 73841
Authors Edbring, EG; Lehner, M; Mont, O
Title Exploring consumer attitudes to alternative models of consumption: motivations and barriers
Year 2016
Published
DOI 10.1016/j.jclepro.2015.10.107
Abstract The transition to more sustainable production and consumption patterns and levels requires changes in mainstream business models. These are typically based on linear production processes and the throwaway mentality. Alternative business models are often based on ideas of circular flows of products and materials, in both production and consumption phases. Alternative modes of consumption include models for extending the lives of products (e.g. through reselling of second-hand goods), access-based consumption (e.g. renting and leasing), and collaborative consumption (e.g. sharing platforms). Consumers are crucial in the success of these models. However, knowledge about consumer attitudes towards alternative consumption models is scarce, particularly for furniture and home products. Therefore, the goal of this study was to examine consumer attitudes, motivations and barriers relating to the three models, with particular emphasis on furnishing products. Data was collected through interviews with experts and an online survey of consumers, and the study was conducted in collaboration with IKEA, furniture retailer. The results demonstrate that consumer attitudes vary greatly to the consumption models and depending on the product group. Attitudes towards buying second-hand furniture and short-term renting are largely positive, while attitudes to long-term renting are negative. Collaborative consumption has higher acceptance for seldom-used products. (C) 2015 Elsevier Ltd. All rights reserved.
Author Keywords Consumer attitudes; Motivations; Drivers and barriers; Secondhand; Access-based consumption; Sharing; Collaborative consumption
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI)
EID WOS:000375501600002
WoS Category Green & Sustainable Science & Technology; Engineering, Environmental; Environmental Sciences
Research Area Science & Technology - Other Topics; Engineering; Environmental Sciences & Ecology
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