| Title |
NGOs Moving Business: An Analysis of Contrasting Strategies |
| ID_Doc |
73957 |
| Authors |
van Huijstee, M; Glasbergen, P |
| Title |
NGOs Moving Business: An Analysis of Contrasting Strategies |
| Year |
2010 |
| Published |
Business & Society, 49, 4 |
| DOI |
10.1177/0007650310365516 |
| Abstract |
In this article, we seek to advance understanding of nongovernmental organization (NGO) strategies with regard to influencing corporations. We study two contrasting NGO strategies (symbolic gain and symbolic damage), which simultaneously target the same corporation on the same issue. In so doing, we highlight three previously neglected dimensions of NGO influence strategies: (a) the influence effected by contrasting strategies; (b) the interplay between contrasting strategies; and (c) the dynamic relation between firm-stakeholder resource dependence relationship and NGO influence strategy. |
| Author Keywords |
NGO strategies; corporate social responsibility (CSR); nongovernmental organization (NGO); resource dependence; stakeholder influence strategies; sustainable banking |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI); Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000284467700005 |
| WoS Category |
Business |
| Research Area |
Business & Economics |
| PDF |
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