| Title |
Sustainability risk and portfolio management-A strategic scenario method for sustainable product development |
| ID_Doc |
73996 |
| Authors |
Villamil, C; Schulte, J; Hallstedt, S |
| Title |
Sustainability risk and portfolio management-A strategic scenario method for sustainable product development |
| Year |
2022 |
| Published |
Business Strategy And The Environment, 31, 3 |
| DOI |
10.1002/bse.2934 |
| Abstract |
Companies need to strategically develop their portfolio and find the balance between being proactive and passive in relation to sustainability. In this study, a strategic perspective based on backcasting from overarching socio-ecological sustainability principles was used as a lens to understand how companies might adapt their product portfolios to avoid threats and exploit opportunities on increasingly sustainability-driven markets. The study shows that sustainability performance, market success, and time are key areas to be considered in the product portfolio process to ensure short-term profitability and long-term competitiveness. A novel method was developed and tested in one academic group and two companies to explore how such a strategic sustainability perspective can support the product portfolio process in practice. The results indicate that the strategic layered double-flow scenario method, including different time horizons, was supportive in identifying opportunities and avoid risks in the sustainable development process at the company. |
| Author Keywords |
backcasting; forecasting; market success; product portfolio; scenario modeling; strategic sustainable development |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000714350800001 |
| WoS Category |
Business; Environmental Studies; Management |
| Research Area |
Business & Economics; Environmental Sciences & Ecology |
| PDF |
https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/bse.2934
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