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Scientific Article details

Title Strategic Agility in MNEs: MANAGING TENSIONS TO CAPTURE OPPORTUNITIES ACROSS EMERGING AND ESTABLISHED MARKETS
ID_Doc 74010
Authors Fourné, SPL; Jansen, JJP; Mom, TJM
Title Strategic Agility in MNEs: MANAGING TENSIONS TO CAPTURE OPPORTUNITIES ACROSS EMERGING AND ESTABLISHED MARKETS
Year 2014
Published California Management Review, 56, 3
DOI 10.1525/cmr.2014.56.3.13
Abstract Traditional sources of sustainable competitive advantages are very rare in today's heterogeneous and hyper-competitive global business environment This article identifies and illustrates three dynamic capabilities-sensing local opportunities, enacting global complementarities, and appropriating local value by which MNEs are able to operate successfully across emerging and established markets. For MNEs in these markets, strategic agility is a meta-capability that enables them to create and deploy these three capabilities in a dynamic balance over time. Doing so demands embracing the tensions between these capabilities effectively.
Author Keywords Emerging Markets; Strategic Management; Multinational Corporations
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Social Science Citation Index (SSCI)
EID WOS:000336642700002
WoS Category Business; Management
Research Area Business & Economics
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