| Title |
University Social Responsibility (Usr) As A Way Of Competition In A Turbulent Environment - Polish Cases |
| ID_Doc |
74090 |
| Authors |
Brdulak, H; Brdulak, A |
| Title |
University Social Responsibility (Usr) As A Way Of Competition In A Turbulent Environment - Polish Cases |
| Year |
2018 |
| Published |
|
| DOI |
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| Abstract |
The social responsibility (SR) model is based on the strategy of building relationships on mutual trust and gaining mutual benefits by both the organization and specific groups of stakeholders. This model refers to the principles of sustainable development in relation to business, governmental and non-governmental organizations (NGOs) as well as universities. The maximum concentration on the construction of trust-based relations with stakeholders, as well as their skillful management should be an integral part of the business strategy of each organization, including universities. The aim of the article is to analyze the perception of social responsibility by two selected universities, the public SGH Warsaw School of Economics and the private WSB University in Wroclaw. The research area is the awareness of stakeholders within the scope of building the strategy of social responsibility of higher education institutions. Based on the research carried out by the authors, the following hypothesis was formulated: dialogue and cooperation between stakeholders is the basis of the university social responsibility strategy. Based on preliminary research, the following conclusions can be formulated: when incorporating the social responsibility strategy into their structures, higher education institutions in Poland should begin the process by paying attention to internal relations. This can be inferred from the assumptions of the model developed on the basis of research. The organization is able to achieve further levels of advancement of the social responsibility concept with a solid foundation only. |
| Author Keywords |
university social responsibility (USR); business model; social responsibility (SR) strategy; education; SGH - Warsaw School of Economics; WSB - WSB University in Wroclaw |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000550734100014 |
| WoS Category |
Green & Sustainable Science & Technology; Economics; Regional & Urban Planning |
| Research Area |
Science & Technology - Other Topics; Business & Economics; Public Administration |
| PDF |
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