| Title |
Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms |
| ID_Doc |
74230 |
| Authors |
Ting, CT; Hsieh, CM; Chang, HP; Chen, HS |
| Title |
Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms |
| Year |
2019 |
| Published |
Sustainability, 11, 3 |
| DOI |
10.3390/su11030819 |
| Abstract |
Consumer awareness of environmental protection and energy conservation concepts has prompted businesses in the hotel industry to adopt green operations. Most studies of the hotel industry have discussed the behavioral intentions (BIs) of consumers based on the theory of planned behavior (TPB), but they have not considered emotional and motivational factors. The present study incorporated two incentive mechanisms and the anticipated positive and negative emotions of consumers into the TPB to explore the relationship between BIs and green hotel development. Structural equation modeling was applied to test the research hypotheses. The results indicate that (1) a positive correlation exists between environmental attitude, subjective norms, perceived behavioral control (PBC), positive anticipated emotion, and desire intention (DI), and a negative correlation exists between negative anticipated emotions and DI; (2) a positive correlation exists between PBC, DI, and BI; and (3) an incentive mechanism has a moderating effect on the relationship between DI and BI. |
| Author Keywords |
sustainable consumption; green purchase behavior; corporate green strategies; corporate environmental responsibility; sustainable hotel practices |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000458929500264 |
| WoS Category |
Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies |
| Research Area |
Science & Technology - Other Topics; Environmental Sciences & Ecology |
| PDF |
https://www.mdpi.com/2071-1050/11/3/819/pdf?version=1549296058
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