| Abstract |
Internet Celebrity Economy (ICE) has become a mainstream trend nowadays, and it has a great impact on the sustainable development of cities in the aspects of the new consumption and travel patterns. In this study, the concept of carbon missions per unit consumption (CEPC) is introduced, which is used to represent the combined effects of ICE on cities' economy and carbon emissions. The influencing factors can be divided into three categories: Internet-famous stores, consumers, and cities. A regression model is constructed and used to analyze the influence mechanism of each relevant factor on CEPC by category. Results indicate that CEPC is trivially correlated with Internet-famous store factor and significantly correlated with consumer and city factors. Occupation, total consumption, carbon emissions, and travel mode within the consumer factor have correlation coefficients of 0.083, -0.230, 0.937, and, 0.693, respectively; and annual carbon emissions per capita, carbon emissions per unit of gross domestic product per capita, and urban road area per capita within the city factor have correlation coefficients of -0.042, -0.041, and -0.052, respectively. The city factor has less significant influence on CEPC than the consumer factor. Finally, suggestions for sustainable urban development in the context of ICE are presented from three perspectives: urban design, consumer behavior, and business strategy. |