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Scientific Article details

Title Holding on or letting go: Conflicting narratives of product longevity
ID_Doc 7495
Authors Berg, LL; Hebrok, M
Title Holding on or letting go: Conflicting narratives of product longevity
Year 2024
Published
DOI 10.1016/j.resconrec.2024.107834
Abstract Increasing product longevity is seen as an effective way to reduce consumption within the circular economy. This paper explores narratives of product longevity, focusing on textiles, household appliances, and furniture as expressed by Norwegian business representatives and consumers. The study reveals dominant narratives of physical and emotional durability among businesses. Conversely, consumers emphasise managing consumption volumes and their relationship with products based on use contexts and life events. While both groups recognise the importance of physical durability, there's a disconnect regarding how emotional attachment can be created between user and product, and the significance of production volumes. The study suggests that narratives of product longevity, shift focus from production to consumption, distancing from questions of volume and growth and that efforts should take 'life durability' of products into account when designing strategies and interventions aimed at extending product lifespans, including business models and policy directly targeting lower production volumes.
Author Keywords Product longevity; Emotional durability; Narrative; Design strategy; Consumer; Business
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED)
EID WOS:001286438800001
WoS Category Engineering, Environmental; Environmental Sciences
Research Area Engineering; Environmental Sciences & Ecology
PDF https://doi.org/10.1016/j.resconrec.2024.107834
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