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Title The proactive role played by sustainable wineries at times of economic crisis
ID_Doc 75000
Authors Garcia-Cortijo, MC; Castillo-Valero, JS; Perez-Luno, A
Title The proactive role played by sustainable wineries at times of economic crisis
Year 2024
Published British Food Journal, 126, 8
DOI 10.1108/BFJ-05-2023-0456
Abstract PurposeThis paper analyses the behaviour of wineries after an economic crisis depending on their interest in the environment.Design/methodology/approachA questionnaire was drawn up to collect quantitative data on Spanish wineries; a total of 230 firms participated in the study. Subsequently, a detailed statistical analysis was performed using the Mann-Whitney U test and rank sum.FindingsThe results show that the wineries that were most interested in sustainability exhibited proactive behaviour during the post-crisis period, choosing to innovate in their different areas in order to deal with the situation.Practical implicationsThe paper develops a simple and effective method for wineries to gain confidence that their sustainable behaviour will be compatible with innovating and overcoming a crisis.Originality/valueThis study contributes to the literature because, to the authors' knowledge, no other study has investigated the concepts of sustainability, crisis and innovation simultaneously. The model is also applicable to international wineries as well as companies in other sectors and would help them to define their strategic and sustainability plans.
Author Keywords Crisis; Sustainability; Innovation; Wineries; Spain
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED)
EID WOS:001254379000001
WoS Category Agricultural Economics & Policy; Food Science & Technology
Research Area Agriculture; Food Science & Technology
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