| Title |
Grounding civic engagement in strategic communication for China's public-health programs: Air-quality campaigns as a case study |
| ID_Doc |
75372 |
| Authors |
Hu, Y; Pratt, CB |
| Title |
Grounding civic engagement in strategic communication for China's public-health programs: Air-quality campaigns as a case study |
| Year |
2017 |
| Published |
Public Relations Review, 43, 3 |
| DOI |
10.1016/j.pubrev.2017.03.002 |
| Abstract |
Member states of the United Nations are committed to formulating post-2015 development agendas in the aftermath of their adopting 17 goals and 169 targets during the Sustainable Development Summit held September 25-27, 2015, in New York City. For China, Sustainable Development Goals (SDGs) 3, 11 and 12 offer it an opportunity to tackle its environmental sustainability challenge, an outcome of a confluence of several behavioral and organizational factors. This article proposes an environmental sustainability campaign in response to haze events specifically as a guide to China's meeting its public commitment to environmental health. That campaign, which can serve as a road map to other countries' sustainability campaigns, is based on the intersection of air pollution, public health and government action in China; on the involvement of public-interest groups in energizing the grass roots toward playing a major role in environmental health; on the application of the personal influence model to campaign planning and implementation; and on the notion that citizen and public-interest groups, nongovernmental organizations, business organizations, and government agencies can be both partners and co-leaders in a coordinated, strategic communication response to an environmental sustainability crisis. (C) 2017 Elsevier Inc. All rights reserved. |
| Author Keywords |
China; Civic engagement; Haze crisis; Nongovernmental organizations; Personal influence model; Strategic communication |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000405064000001 |
| WoS Category |
Business; Communication |
| Research Area |
Business & Economics; Communication |
| PDF |
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