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Title Indonesians' Perceptions of Auto Parts Remanufactured in China: Implications for Global Remanufacturing Operations
ID_Doc 7544
Authors Chinen, K; Matsumoto, M
Title Indonesians' Perceptions of Auto Parts Remanufactured in China: Implications for Global Remanufacturing Operations
Year 2021
Published Sustainability, 13, 7
DOI 10.3390/su13073968
Abstract Remanufacturing is a key strategy for achieving a circular economy. One crucial obstacle to remanufacturing is consumers' acceptance (or non-acceptance) of remanufactured products. The current study investigated Indonesian consumers' perceived images of remanufactured auto parts (RAPs) remanufactured in China. Consumers' perception of a target country can be either helpful or damaging for an international business. If China seeks successful remanufacturing operations across national boundaries, it must establish national branding and manage the image of remanufactured products to meet and exceed consumer expectations in the global market. An online survey with 500 respondents was conducted to examine (1) how basic product knowledge of RAPs influence consumers' perceived risks and benefits, (2) whether consumers' purchase intention of RAPs made in the home country influences their purchase intention of RAPs made in China, and (3) whether the trust in the RAP certification increases purchase intention of RAPs.
Author Keywords remanufacturing; consumer acceptance; country of origin effect; national brand; structural equation model
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI)
EID WOS:000638933000001
WoS Category Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies
Research Area Science & Technology - Other Topics; Environmental Sciences & Ecology
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