| Abstract |
The Creating Shared Value (CSV) strategy that companies are adopting to make their own sustainable management possible and solve social problems no longer remains in the business model for corporations alone. Not only state-run companies, but also social enterprises are using CSV strategies as a part of their management strategies to attain social values and achieve remarkable results. However, the majority of CSV studies conducted so far focus on only corporations and their contents are mainly covered to identify the correlation between the independent variables and financial or non-financial performance from a business perspective. In this context, the purpose of the study is to identify how public organizations can enhance their core competitiveness by using CSV strategies. Utilized case-based research and document analysis method, the study analyzes CSV activities carried out spanning the period of 2017-2018 in Korea Army Cadet Military School (KACMS) from the public organization's point of view. As a result, CSV strategies done by public organizations can improve the performances of unique tasks, improve the level of safety, human rights, and increase job satisfaction and morale. Additionally, the strategies can also improve the sustainability of the region, activate the local economy, and contribute to the conservation and betterment of the local environment. This study presents case-evidence that public organizations, like private companies, may also achieve their intended performance through CSV activities. The study provides guidance to expand the scope and subjects of CSR research theoretically, and may also contribute to exploring new approaches that can lead to co-prosperity among social components, in practice. |