| Title |
Fairtrade nexus between just-world beliefs and normative antecedents |
| ID_Doc |
76355 |
| Authors |
D'Souza, C; Apaolaza, V; Hartmann, P; Gilmore, A |
| Title |
Fairtrade nexus between just-world beliefs and normative antecedents |
| Year |
2020 |
| Published |
Marketing Intelligence & Planning, 38, 7 |
| DOI |
10.1108/MIP-04-2020-0170 |
| Abstract |
Purpose The purpose of this study is to develop and test a theoretical model of Fairtrade buying behavior that supports Sustainable Development Goals (SDGs) by addressing the nexus between just-world beliefs, along with the normative influences, self-identity and altruistic values. Design/methodology/approach A conceptual framework on the influence of just-world beliefs for Fairtrade purchase intentions is proposed to analyze the role of just-world beliefs on the effects of normative influences and altruistic values for the intention to purchase Fairtrade products that support SDGs. These conceptualizations are empirically tested on a representative sample of 217 consumers. Findings Just-world beliefs play a central role in the purchase intention by having a direct effect on purchase intention and an indirect effect mediated by personal norms and self-identity. They partially mediate the effects of altruistic values and social norms on the purchase intention of Fairtrade products that support SDGs. Originality/value The research provides a better understanding of the influences of these contextual variables on ethical consumption and contributes to both the theory and practice of how businesses can achieve SDGs. The psychological rationale of just-world beliefs provides a new approach to marketing strategy and communication aimed at increasing purchase intention of Fairtrade products that support the fundamental goals of the UN sustainable development. |
| Author Keywords |
Just-world beliefs; Fair-trade purchase intention; Altruism; Social norms; Personal norms; Self-identity |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000535846200001 |
| WoS Category |
Business |
| Research Area |
Business & Economics |
| PDF |
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