| Title |
How to Achieve Sustainable Development of Mobile Payment through Customer Satisfaction-The SOR Model |
| ID_Doc |
76525 |
| Authors |
Chen, SC; Chung, KC; Tsai, MY |
| Title |
How to Achieve Sustainable Development of Mobile Payment through Customer Satisfaction-The SOR Model |
| Year |
2019 |
| Published |
Sustainability, 11, 22 |
| DOI |
10.3390/su11226314 |
| Abstract |
In recent years, due to smartphones being more popular and the wireless network infrastructure improving, individuals are no longer constrained by the workflow on personal computers. Therefore, business operators are constantly launching new mobile application services for everyday life. This study mainly explores how mobile payment adopts the determinants, and adds utilitarian value, hedonic value and salesperson performance as antecedences to understand whether utilitarian value, hedonic value and salesperson behavior can affect satisfaction through determinants, as well as to understand consumers' mobile payment usage intention through the stimulus-response model. The research objectives of this study are mainly mobile payment users in Taiwan. 425 valid questionnaires were received. This study uses a structural equation model to analyze the data. This study's results indicate that utilitarian value, hedonic value and salesperson selling behaviors positively affects customers' satisfaction, which customers' satisfaction positively affects mobile payment usage intention. The research results could provide mobile payment operators with references in the design and implementation of the mobile payment and application process, thereby accelerating the popularization of mobile payment. |
| Author Keywords |
stimulus-response model; utilitarian value; Hedonic value; salesperson selling behaviors; customer satisfaction |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000503277900127 |
| WoS Category |
Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies |
| Research Area |
Science & Technology - Other Topics; Environmental Sciences & Ecology |
| PDF |
https://www.mdpi.com/2071-1050/11/22/6314/pdf?version=1573452832
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