| Title |
Media Innovation Strategies for Sustaining Competitive Advantage: Evidence from Music Download Stores in Iran |
| ID_Doc |
76894 |
| Authors |
Omidi, A; Dal Zotto, C; Norouzi, E; Valero-Pastor, JM |
| Title |
Media Innovation Strategies for Sustaining Competitive Advantage: Evidence from Music Download Stores in Iran |
| Year |
2020 |
| Published |
Sustainability, 12, 6 |
| DOI |
10.3390/su12062381 |
| Abstract |
This study explores the value of media innovation strategies for driving business success within the Iranian e-market of music downloads. It argues that the context of music e-markets in emerging countries differs markedly from that of developed economies by highlighting the political and cultural challenges that local e-music platforms in Iran are continuously facing. As literature is scarce in this specific area, and this study is one of the first attempting to gain a comprehensive understanding, a qualitative approach has been applied, and 14 digital music industry experts were interviewed in Iran. Data were collected through semi-structured face-to-face interviews and then analyzed with a qualitative coding approach. This paper revealed that issues such as copyright challenges and governmental permission barriers are limiting the capabilities of digital music distributors to reach a sustainable competitive advantage. |
| Author Keywords |
music industry; media innovation; competitive advantage; music e-retailing; Iran |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000523751400228 |
| WoS Category |
Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies |
| Research Area |
Science & Technology - Other Topics; Environmental Sciences & Ecology |
| PDF |
https://www.mdpi.com/2071-1050/12/6/2381/pdf?version=1584697343
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