| Abstract |
E-commerce refers to the business operation and profit model based on the network environment. Studying the e-commerce model will help to tap the development potential of e-commerce, innovate the content and form of e-commerce, and also help e-commerce companies expand marketing channels and improve sales capabilities. There are many types of e-commerce models, such as BtoB, BtoC, and CtoC, as well as new models such as BtoQ and BtoB. With the development of wireless communications and artificial intelligence, the market scale of e-commerce has gradually expanded, and e-commerce has become a mainstream consumer channel for people. Promoting the development of e-commerce is an issue that e-commerce companies need to pay attention to. This article uses questionnaire surveys and case analysis methods to study e-commerce companies. The results show that the e-commerce market is huge, but the traditional e-commerce model also has a series of problems. It also proposes innovative paths for e-commerce development models, such as logistics acceleration, brand innovation, and payment method innovation, which have important reference significance for the development of e-commerce enterprises. It is suggested that different types of enterprises combine their own comprehensive strength and actual needs to choose e-commerce development strategies suitable for their own development, so as to achieve sustainable development. |