| Title |
A Research on the Development Model of Culture-driven Economy in China |
| ID_Doc |
77526 |
| Authors |
Yin, YL; Wang, XD |
| Title |
A Research on the Development Model of Culture-driven Economy in China |
| Year |
2012 |
| Published |
|
| DOI |
|
| Abstract |
Cultural and creative industries have become the engine of development in many countries, thus, it is important for the government and business to study the way of economic development affected by cultural and creative industries. Of course there are many researches on this issue, however, most scholars studied it from the macro level and think the cultural and creative industries can drive economic development. While this paper attempts to explore the role of cultural innovation in driving economic development at the micro level. The authors stress that the culture of innovation can promote enterprises better and faster in terms of development through the influence of corporate marketing, thereby, driving economic development. This paper describes three drive paths: promoting sustainable economic development through improved environmental; adjusting the market order and thus accelerate the pace of economic development by affecting the 4P strategy; and stimulating economic development through the market demand affected by influencing consumer behaviors. |
| Author Keywords |
Culture Creative Industry; Economic Development; Drive Path; Consumer |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000315429500004 |
| WoS Category |
Environmental Studies; Hospitality, Leisure, Sport & Tourism |
| Research Area |
Environmental Sciences & Ecology; Social Sciences - Other Topics |
| PDF |
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