| Title |
An Efficiency-Based Approach for Selecting Electronic Markets in Sustainable Electronic Business: A SME's Perspective |
| ID_Doc |
77953 |
| Authors |
Deng, HP; Duan, SX; Jie, DH; Fu, JJ |
| Title |
An Efficiency-Based Approach for Selecting Electronic Markets in Sustainable Electronic Business: A SME's Perspective |
| Year |
2019 |
| Published |
Sustainability, 11, 7 |
| DOI |
10.3390/su11071858 |
| Abstract |
This paper develops an efficiency-based approach for evaluating the performance of available electronic markets (e-markets) in the active pursuit of sustainable electronic business through the selection of specific e-markets for small and medium-sized enterprises (SMEs). An efficiency-oriented evaluation model using data envelopment analysis is developed first for identifying efficient e-markets. A multicriteria decision making model is then proposed for solving the e-markets selection problem with respect to the specific characteristics of e-markets and the unique nature of SMEs in specific situations. Such a model can adequately consider the imprecision and uncertainty in the decision-making process using linguistic variables approximated by fuzzy numbers to express the subjective assessments of the decision maker when evaluating the overall performance of individual e-markets. As a result, the most appropriate e-market in a specific situation for individual SMEs can be selected for the development of a sustainable electronic business. A real-life example is given for demonstrating the effectiveness of the proposed approach for addressing the e-market selection problem in the real world. |
| Author Keywords |
electronic markets; small and medium-sized enterprises; data envelopment analysis; multicriteria decision making; fuzzy theory; performance evaluation; sustainable electronic business |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000466551600035 |
| WoS Category |
Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies |
| Research Area |
Science & Technology - Other Topics; Environmental Sciences & Ecology |
| PDF |
https://www.mdpi.com/2071-1050/11/7/1858/pdf?version=1553755614
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