| Title |
Research on the Challenges and Business Model Innovation of Online Travel Booking in the New Normal Economy -Based on the Creating Customer Theory |
| ID_Doc |
78169 |
| Authors |
Zhang, ML; Zuo, W; Zheng, HP |
| Title |
Research on the Challenges and Business Model Innovation of Online Travel Booking in the New Normal Economy -Based on the Creating Customer Theory |
| Year |
2015 |
| Published |
|
| DOI |
|
| Abstract |
China's economic and social development has entered into a stage of steady growth, structural adjustment and innovation-driven leading. In the "new normal economy", the business model of China's online travel booking is facing the new overturning and challenges, which is unable to ensure the sustainable development of the companies without innovation. Based on creating customer theory and combining with consumers' experiences, this article proposes the changes and innovation of business model of online travel booking in the new normal economy. |
| Author Keywords |
the new normal; online travel booking; business model innovation; creating customer |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Science (CPCI-S); Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000368862800062 |
| WoS Category |
Business; Computer Science, Information Systems |
| Research Area |
Business & Economics; Computer Science |
| PDF |
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