| Title |
A Systemic Framework for Business Model Design and Development -Part B: Practical Perspective |
| ID_Doc |
78448 |
| Authors |
Hanafizadeh, P; Mehrabioun, M |
| Title |
A Systemic Framework for Business Model Design and Development -Part B: Practical Perspective |
| Year |
2020 |
| Published |
Systemic Practice And Action Research, 33, 6 |
| DOI |
10.1007/s11213-019-09501-z |
| Abstract |
Profit-making requires innovation in the design of a successful business model that brings about sustainable competitive advantage for the organization. Given the increasing use of mobile phones in financial affairs, the design and development of mobile banking business model is one of the major concerns of the banking sector. Since there are a multitude of stakeholders with different viewpoints on what and how value can be added through mobile, the development of mobile banking business model has turned into a complex problem. In light of this, this study aims at developing a mobile banking business model, using a new framework based on Soft Systems Methodology (SSM). This framework consists of 18 steps, ranging from finding out the problem situation to the implementation of the model. One of the Iranian private banks was selected as the case of the current study. The results revealed that in the context of the problem, the development of mobile banking business model requires the interaction among 7 sub-systems. Which emerge out of the accommodation between three different mindsets involved in the development of mobile banking business model. |
| Author Keywords |
Mobile banking business model; Business model development; Soft systems methodology; Systemic framework; Mobile banking |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000584386300003 |
| WoS Category |
Management |
| Research Area |
Business & Economics |
| PDF |
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