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Title Encourage stakeholder engagement in sustainable development: Drivers of consumers themselves benefits and society welfares
ID_Doc 78593
Authors Chang, HH; Chuang, WJ
Title Encourage stakeholder engagement in sustainable development: Drivers of consumers themselves benefits and society welfares
Year 2021
Published Corporate Social Responsibility And Environmental Management, 28, 2
DOI 10.1002/csr.2085
Abstract Sustainable development is viewed as a global goal to solve social, and encouraging stakeholders to become concerned about ecological conservation and to make efforts in engaging in sustainable activities is vital. Though the motivation behind consumer willingness to support the activities of social enterprises should be examined, the literature offers only limited work from the consumer perspective. This study thus integrates relationship marketing theory and an ethical decision-making model to explore consumers' ethical judgments and behavioral intentions toward sustainability activities. The results show that the impact of perceived value influenced by social and economic benefits on consumers' ethical judgment and behavioral intentions toward sustainability activities is more powerful than that of altruism and environmental value. When consumers' judgments are positive and ethical, their ethical consumption involving sustainability activities and loyalty intentions toward social enterprise will improve. These findings identify research gaps for future research and offer important implications for businesses.
Author Keywords altruism; partial least squares; perceived value; social enterprise; stakeholder engagement; structural equation model; sustainable consumption; sustainable development
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Social Science Citation Index (SSCI)
EID WOS:000590831600001
WoS Category Business; Environmental Studies; Management
Research Area Business & Economics; Environmental Sciences & Ecology
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