| Title |
Social Media Activity and Local Civic Engagement in Poland |
| ID_Doc |
79318 |
| Authors |
Szmigiel-Rawska, K; Lukomska, J; Tavares, AF |
| Title |
Social Media Activity and Local Civic Engagement in Poland |
| Year |
2018 |
| Published |
|
| DOI |
10.1145/3209415.3209516 |
| Abstract |
In this paper, we contribute to the literature on social media usage and digital democracy by attempting to provide an answer to the question of what drives local government officials activity on Facebook. Our work has two major goals: first, we seek to discern what are the major subjects addressed by mayors on their personal Facebook accounts (e.g., political marketing, city promotion, national level politics, among others). Second, we investigate the correlates of the activities of mayors on Facebook by zooming in on the individual characteristics of the mayor (gender, age, and education), their leadership style, and social media activity of other relevant actors at the city level (i.e., deputy mayors) as the main determinants. We test the hypotheses derived from this theoretical framework using data from social media activities by the mayors of the largest cities in Poland (above 100.000 residents). Preliminary findings indicate that mayors with an educational background in the social sciences and facing stronger political competition in the last election cycle are more active on Facebook. In addition, younger mayors, mayors belonging to a political party, and mayors who have been recently elected are more likely to successfully engage citizens in interactions in their social media accounts. |
| Author Keywords |
Social media; digital democracy; leadership; mayor; Poland |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Science (CPCI-S); Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000515826000035 |
| WoS Category |
Computer Science, Interdisciplinary Applications; Computer Science, Theory & Methods; Public Administration |
| Research Area |
Computer Science; Public Administration |
| PDF |
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