| Title | Point of View on Dialectics in the Commercial Scenario of the Circular Economy |
|---|---|
| ID_Doc | 1423 |
| Authors | Carvalho, CV |
| Title | Point of View on Dialectics in the Commercial Scenario of the Circular Economy |
| Year | 2021 |
| Published | |
| Abstract | This paper discusses the current scenario regarding the relationship between design, advertising and consumers/users in a circular economy context. In that sense, there is a bifurcation between the desire for products and services, and the engagement towards solutions concerning environmental impacts. I propose three views as examples of the contradictory thinking of the economy: the product in a new promise; the product with in a new destination; the product in an anti-waste cycle. The protagonists of this scenario are a group that expresses heterogeneous behavior, consisting of Millenials and the so-called Generation Z, in addition to Generation X. Thus, this analysis aims at discussing how design can contribute to criticism by confronting waste, advertising and consumer market. I will not reach neither a specific nor a conclusive answer in terms of solution; instead, I seek to discuss a few panoramic contemporary perspectives about a consumer's market and its contradictions, along with some political and economic implications. |
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