| Title | Designing a circular business strategy: 7 years of evolution at a large washing machine manufacturer |
|---|---|
| ID_Doc | 16915 |
| Authors | van Loon, P; Van Wassenhove, LN; Mihelic, A |
| Title | Designing a circular business strategy: 7 years of evolution at a large washing machine manufacturer |
| Year | 2022 |
| Published | Business Strategy And The Environment, 31, 3 |
| Abstract | This paper discusses the development of circular business models for a large white goods manufacturer. A 7-year journey in designing, discussing, adapting, and finally finding a potentially profitable circular offer is summarized, and the barriers that had to be overcome in this process are highlighted. The shift from selling washing machines to repeated leases with remanufacturing steps in-between turned out to be very challenging. Despite the numerous claims in the consulting world that both manufacturers and consumers can benefit from the transition to a circular economy, it took multiple iterations to find a business model with the potential of being economically attractive to both the company and the client. The transformation process of shifting to a circular business model tends to be highly underestimated by companies and involves many issues beyond product design such as customer relationships, return logistics, remanufacturing operations, and service contracts. Researchers will need to work with companies to address the transition issues and to increase the relevance of circular economy research. |
| https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/bse.2933 |
Similar Articles
| ID | Score | Article |
|---|---|---|
1616
|
Bressanelli, G; Perona, M; Saccani, N Reshaping the washing machine industry through circular economy and product-service system business models(2017) | |
| 4982
|
van Loon, P; Van Wassenhove, LN Transition to the circular economy: the story of four case companies(2020)International Journal Of Production Research, 58, 11 | |
| 1090
|
Colombo, B; Gaiardelli, P; Dotti, S; Boffelli, A Business Models in Circular Economy: A Systematic Literature Review(2021) | |
| 3902
|
Bocken, NMP; de Pauw, I; Bakker, C; van der Grinten, B Product design and business model strategies for a circular economy(2016)Journal Of Industrial And Production Engineering, 33, 5 | |
| 21903
|
Franzò, S; Urbinati, A; Chiaroni, D; Chiesa, V Unravelling the design process of business models from linear to circular: An empirical investigation(2021)Business Strategy And The Environment, 30.0, 6 | |
| 27757
|
Sousa-Zomer, TT; Magalhaes, L; Zancul, E; Cauchick-Miguel, PA Exploring the challenges for circular business implementation in manufacturing companies: An empirical investigation of a pay-per-use service provider(2018) | |
| 1174
|
Lüdeke-Freund, F; Gold, S; Bocken, NMP A Review and Typology of Circular Economy Business Model Patterns(2019)Journal Of Industrial Ecology, 23, 1 | |
| 896
|
Wastling, T; Charnley, F; Moreno, M Design for Circular Behaviour: Considering Users in a Circular Economy(2018)Sustainability, 10, 6 | |
| 27084
|
Whalen, K Classifying circular business models: a practice-based review(2017) | |
| 1530
|
Gnoni, MG; Mossa, G; Mummolo, G; Tornese, F; Verriello, R Supporting circular economy through use-based business models: the washing machines case(2017) |