| Title | Selling circularity: Understanding the relationship between circularity promotion and the performance of manufacturing SMEs in Italy |
|---|---|
| ID_Doc | 20945 |
| Authors | Blasi, S; Crisafulli, B; Sedita, SR |
| Title | Selling circularity: Understanding the relationship between circularity promotion and the performance of manufacturing SMEs in Italy |
| Year | 2021 |
| Published | |
| Abstract | Promoting the circularity of business practices and product offerings is a pivotal process in increasing the value of circular products, coming with a still underestimated effect on market response and, thus, firm performance. This study investigates the communication intensity of companies adopting circular economy (CE) practices, here with the aim of assessing the extent to which promoting circularity in-creases their economic performance (measured as return on assetsdROA), disentangling this effect for the different quantiles of the ROA distribution. Employing a unique web-scraped dataset of companies' websites, we captured and analyzed the online promotional efforts of a sample of Italian manufacturing companies engaged in CE practices. Our results show that small-and medium-sized enterprises (SMEs) that fall into the lower-mediumeperforming range might benefit from intensively signaling their circularity on their website. Theoretical and managerial implications are put forward. (c) 2021 Elsevier Ltd. All rights reserved. |
| https://eprints.bbk.ac.uk/id/eprint/43814/1/Selling%20the%20circularity_AAM.pdf |
Similar Articles
| ID | Score | Article |
|---|---|---|
1774
|
Gusmerotti, NM; Testa, F; Corsini, F; Pretner, G; Iraldo, F Drivers and approaches to the circular economy in manufacturing firms(2019) | |
| 16163
|
Salvioni, DM; Bosetti, L; Fornasari, T Implementing and Monitoring Circular Business Models: An Analysis of Italian SMEs(2022)Sustainability, 14, 1 | |
| 16720
|
Barros, MV; Salvador, R; Pieroni, M; Piekarski, CM How to measure circularity? State-of-the-art and insights on positive impacts on businesses(2024) | |
| 1099
|
Moric, I; Jovanovic, JS; Dokovic, R; Pekovic, S; Perovic, D The Effect of Phases of the Adoption of the Circular Economy on Firm Performance: Evidence from 28 EU Countries(2020)Sustainability, 12, 6 | |
| 23673
|
Eikelenboom, M; de Jong, G The Impact of Managers and Network Interactions on the Integration of Circularity in Business Strategy(2022)Organization & Environment, 35, 3 | |
| 548
|
Maranesi, C; De Giovanni, P Modern Circular Economy: Corporate Strategy, Supply Chain, and Industrial Symbiosis(2020)Sustainability, 12, 22 | |
| 2696
|
Cristoni, N; Tonelli, M Perceptions of Firms Participating in a Circular Economy(2018)European Journal Of Sustainable Development, 7, 4 | |
| 929
|
Mostaghel, R; Oghazi, P; Lisboa, A The transformative impact of the circular economy on marketing theory(2023) | |
| 1853
|
Mura, M; Longo, M; Zanni, S Circular economy in Italian SMEs: A multi-method study(2020) | |
| 858
|
Mazzucchelli, A; Chierici, R; Del Giudice, M; Bua, I Do circular economy practices affect corporate performance? Evidence from Italian large-sized manufacturing firms(2022)Corporate Social Responsibility And Environmental Management, 29, 6 |