| Title | Analysis of green consumer behaviour towards the intention to purchase upcycled fashion products |
|---|---|
| ID_Doc | 22213 |
| Authors | Oncioiu, I; Ifrim, AM |
| Title | Analysis of green consumer behaviour towards the intention to purchase upcycled fashion products |
| Year | 2022 |
| Published | Industria Textila, 73.0, 5 |
| Abstract | In recent years, the emergence of online platforms specializing in upcycling fashion marketing has provided affordable markets in line with the changing expectations of environmentally conscious consumers. This research applies questionnaires to collect data on consumers' intentions to purchase upcycling fashion products and aims to identify consumers' green behaviour. The results showed that there is a growing awareness among all generations of respondents about the use of upcycled fashion products and revealed that social influence, attitude, perceived risk, environmental concern, and usefulness have a significant positive impact on consumer purchase intention towards these products. This research can help the upcycling fashion business in Romania figure out how green consumer behaviour can improve the flexibility of specialized online platforms so that marketing strategies can be made. |
| https://doi.org/10.35530/it.073.05.202283 |
Similar Articles
| ID | Score | Article |
|---|---|---|
6552
|
Papamichael, I; Voukkali, I; Economou, F; Liscio, MC; Sospiro, P; Naddeo, V; Zorpas, AA Investigation of customer behavior regarding circular fashion(2024) | |
| 19857
|
Dangelico, RM; Alvino, L; Fraccascia, L Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers(2022) | |
| 8181
|
Ray, S; Nayak, L Marketing Sustainable Fashion: Trends and Future Directions(2023)Sustainability, 15.0, 7 | |
| 22761
|
Colasante, A; D'Adamo, I; Rosa, P; Morone, P How consumer shopping habits affect willingness to embrace sustainable fashion(2023) | |
| 13185
|
Kovacs, I Circular Fashion From The Perspective Of Young Consumers - Measurement And Managerial Relevance(2021)Polish Journal Of Management Studies, 24, 2 | |
| 7914
|
Kim, I; Jung, HJ; Lee, Y Consumers' Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing(2021)Sustainability, 13, 3 | |
| 25145
|
Vehmas, K; Raudaskoski, A; Heikkilä, P; Harlin, A; Mensonen, A Consumer attitudes and communication in circular fashion(2018)Journal Of Fashion Marketing And Management, 22, 3 | |
| 16739
|
Musova, Z; Musa, H; Drugdova, J; Lazaroiu, G; Alayasa, J Consumer Attitudes Towards New Circular Models in the Fashion Industry(2021)Journal Of Competitiveness, 13, 3 | |
| 2317
|
D'Adamo, I; Colasante, A Survey data to assess consumers' attitudes towards circular economy and bioeconomy practices: A focus on the fashion industry(2022) | |
| 16685
|
Adamkiewicz, J; Kochanska, E; Adamkiewicz, I; Lukasik, RM Greenwashing and sustainable fashion industry(2022) |