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Title	Embedding Sustainability in the Consumer Goods Innovation Cycle and Enabling Tools to Measure Progress and Capabilities
ID_Doc	23988
Authors	Jain, P; Chou, MC; Fan, F; Santoso, MP
Title	Embedding Sustainability in the Consumer Goods Innovation Cycle and Enabling Tools to Measure Progress and Capabilities
Year	2021
Published	Sustainability, 13, 12
Abstract	This paper highlights the mutual relationship and crucial need for sustainability in innovation and vice versa, with a focus on various companies that are leading in this aspect. Together with certain conditions in place, growing awareness of this need has led to these companies achieving groundbreaking progress in embedding sustainability into the new product innovation space via the development of an overarching roadmap supported by strategic partnerships and robust quantitative tools, to proactively expand the sustainability mindset and way of life into the company culture and ways of working. Case studies of these companies are examined, and based on the findings, the paper concludes with recommendations and next steps for businesses to take to succeed in sustainability-centric innovation.
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