| Title | Navigating Competitive Intensity: The Role of Digital Orientation in SMEs' Green Innovations |
|---|---|
| ID_Doc | 31080 |
| Authors | Zhang, XE; Wang, W; Teng, XY; Yang, L |
| Title | Navigating Competitive Intensity: The Role of Digital Orientation in SMEs' Green Innovations |
| Year | 2024 |
| Published | |
| Abstract | This study investigates the interrelations among digital orientation (DO), green absorptive capacity (GAC), and radical green innovation (RGI) in small and medium-sized enterprises (SMEs) in China, emphasizing the mediating role of the realized-to-potential GAC ratio (R-P ratio) and the moderating effect of competitive intensity (CI). Data from 157 Chinese SMEs, analyzed through hierarchical regression and the bootstrap method, indicate that a strong digital orientation significantly enhances the R-P ratio and RGI. The R-P ratio mediates the relationship between DO and RGI, confirming that enhanced green absorptive capacity is crucial for leveraging digital orientation towards effective green innovation. Furthermore, competitive intensity positively moderates the relationship between digital orientation and the R-P ratio, enhancing the strategic use of digital tools to manage environmental challenges effectively. These findings extend the dynamic capabilities theory by integrating digital and green dimensions and offer practical insights for SMEs striving to incorporate sustainable practices through technological and digital advancements. This research enriches the discourse on the synergy between technology and environmental innovation within the knowledge economy framework, providing valuable perspectives for policymakers and business leaders aiming to foster a sustainable, innovative, and technologically adept business environment. |
Similar Articles
| ID | Score | Article |
|---|---|---|
35453
|
Ning, J; Jiang, XY; Luo, JM Relationship between enterprise digitalization and green innovation: A mediated moderation model(2023)Journal Of Innovation & Knowledge, 8, 1 | |
| 30273
|
Wang, X; Gan, YF; Zhou, SQ; Wang, XQ Digital technology adoption, absorptive capacity, CEO green experience and the quality of green innovation: Evidence from China(2024) | |
| 74445
|
Sohu, JM; Hongyun, T; Junejo, I; Akhtar, S; Ejaz, F; Dunay, A; Hossain, MB Driving sustainable competitiveness: unveiling the nexus of green intellectual capital and environmental regulations on greening SME performance(2024) | |
| 62551
|
Wang, CL; Liu, XJ; Li, Y Exploring Dynamic Capability Drivers of Green Innovation at Different Digital Transformation Stages: Evidence from Listed Companies in China(2024)Sustainability, 16, 13 | |
| 35147
|
Cheng, HF; Li, YX; Pang, YL; Zhao, J; Fu, K Can digital transformation change a firm's green innovation strategy? Evidence from China's heavily polluting industries(2024)Heliyon, 10, 3 | |
| 30884
|
Lee, MJ; Kim, Y; Roh, T Exploring the role of digital servitization for green innovation: Absorptive capacity, transformative capacity, and environmental strategy(2024) | |
| 62415
|
She, JH; Zhang, Q Green innovation and enterprise digital transformation: Escape from the "dilemma" of development and governance choices(2024)Plos One, 19, 5 | |
| 35377
|
He, QQ; Ribeiro-Navarrete, S; Botella-Carrubi, D A matter of motivation: the impact of enterprise digital transformation on green innovation(2024)Review Of Managerial Science, 18, 5 | |
| 75164
|
Zhang, XE; Teng, XY; Le, Y; Li, YJ Strategic orientations and responsible innovation in SMEs: The moderating effects of environmental turbulence(2023)Business Strategy And The Environment, 32, 4 | |
| 30286
|
Yang, P; Sun, WZ How does digital technology facilitate the green innovation of enterprises? Evidence from China(2023)International Review Of Applied Economics, 37, 5 |