| Title | Communiccation Strategies for Sustaiinablle Businessess |
|---|---|
| ID_Doc | 34263 |
| Authors | Radulescu, CV; Ioan, I; Bran, F; Ioviu, M |
| Title | Communiccation Strategies for Sustaiinablle Businessess |
| Year | 2015 |
| Published | Quality-Access To Success, 16, 148 |
| Abstract | Transposing the vision of sustainable development in action became a responsibility assumed by an increasing number of companies. Integrating sustainability in business strategy has implications upon the company's activities determining both their change and shifts in the relative importance of them. The strategy of sustainability communication mirrors such changes by the intensification of control over reputation. Nevertheless, results are not always in accordance with expectations, fact that considerably diminishes the key potential held by businesses for inducing the social change needed for the progress toward sustainable development. For a better understanding of the relation among sustainability, processes, products, communication, and marketing there is proposed a framework model that allows the analysis of products sustainability and of the communication strategy's quality in order to establish the likeliness of the sustainable business reputation. |
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