| Title | Green and Environmental Marketing Strategies and Ethical Consumption: Evidence from the Tourism Sector |
|---|---|
| ID_Doc | 66914 |
| Authors | Nassani, AA; Yousaf, Z; Grigorescu, A; Popa, A |
| Title | Green and Environmental Marketing Strategies and Ethical Consumption: Evidence from the Tourism Sector |
| Year | 2023 |
| Published | Sustainability, 15, 16 |
| Abstract | Sustainable business in the hospitality sector should be designed and restructured to offer services meant to satisfy the customers aware of the ethical behavior toward environment. Green environmental marketing strategies (GES) are based on the desire of the customers to access hospitality services with zero or a less negative impact with the adaptation of greening activities. Therefore, this research aims to explore the direct effects of green environmental strategies on ethical consumption and the indirect influence of green marketing and its mediating effect between green environmental strategies and ethical consumption links. Additionally, this research also reveals that psychological aspects play the moderating role in the relationship between GES and ethical consumption. The data were collected from a sample of 545 respondents with the support of Saudi tourism companies, and a structural equation model was used to process them. The findings confirm the positive relationship between green environmental strategy and ethical consumption. The outcomes also corroborate that green marketing is interplaying between green environmental strategy and ethical consumption. In addition, this study validates that psychological aspects strengthen the link between GES and ethical consumption. This study adds to the knowledge in the literature through emphasizing the crucial role of psychological factors in improving green environmental strategies and developing ethical consumption habits among members to increase ethical consumption among tourism companies. The findings support companies from the hospitality sector implementing green sustainable services, to stimulate ethical consumption and to use their competitive advantage in green marketing strategies. |
| https://www.mdpi.com/2071-1050/15/16/12199/pdf?version=1691590923 |
Similar Articles
| ID | Score | Article |
|---|---|---|
77475
|
Amin, S; Tarun, MT Effect of consumption values on customers' green purchase intention: a mediating role of green trust(2021)Social Responsibility Journal, 17, 8 | |
| 65545
|
Yousaf, Z; Radulescu, M; Sinisi, CI; Serbanescu, L; Paunescu, LM Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies(2021)Sustainability, 13.0, 12 | |
| 17909
|
Jabeen, R; Khan, KU; Zain, F; Atlas, F Buy green only: Interplay between green marketing, corporate social responsibility and green purchase intention; the mediating role of green brand image(2023)Business Strategy And Development, 6, 3 | |
| 65905
|
Amoako, GK; Doe, JK; Dzogbenuku, RK Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing(2021)Society And Business Review, 16.0, 3 | |
| 71424
|
Meng, ZH; Bhatti, SM; Naveed, RT; Kanwal, S; Adnan, M Green sustainability in the hotel sector: The role of CSR, intrinsic green motivation, and personal environmental norms(2024)Plos One, 19.0, 6 | |
| 75785
|
Yildiz, H; Tahali, S; Trichina, E The adoption of the green label by SMEs in the hotel sector: a leverage for reassuring their customers(2024)Journal Of Enterprise Information Management, 37, 5 | |
| 74230
|
Ting, CT; Hsieh, CM; Chang, HP; Chen, HS Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms(2019)Sustainability, 11, 3 | |
| 73652
|
Nguyen, TL; Doan, NDH; Nguyen, TAT Assessing the determinants that drive green product purchase intention in attempt to enhance enterprise business performance and customer satisfaction(2022)Quality-Access To Success, 23, 191 | |
| 77335
|
Sachdeva, G; Taneja, S; Gupta, R The mediating role of green human resource management: analyze the impact of green commitment and intellectual capital in hotel environmental performance(2024)Energy Efficiency, 17, 5 | |
| 69166
|
Abdou, AH; Hassan, TH; Salem, AE; Elsaied, MA; Elsaed, AA Determinants and Consequences of Green Investment in the Saudi Arabian Hotel Industry(2022)Sustainability, 14, 24 |