| Title | Social entrepreneurship and co-creation for sustainable business |
|---|---|
| ID_Doc | 69999 |
| Authors | Dobreva, J |
| Title | Social entrepreneurship and co-creation for sustainable business |
| Year | 2016 |
| Published | |
| Abstract | The aim of this paper is to establish a link between co-creation and social entrepreneurship in the process of transforming businesses towards sustainability in today's competitive market environment. The analysis provides a theoretical background of the main principles of both social entrepreneurship and co-creation. In addition, the literature review highlights the necessity for transformation of business practices in order to focus on the centrality of the individual consumer as well as the need to satisfy social needs through entrepreneurship and co-creation. Furthermore, the analysis introduces a new model of interaction between individuals, organizations and communities. The term "social co-creator" is introduced and used to demarcate the role of social entrepreneurs engaged in the process of value co-creation. |
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