| Title | Design of a model of corporate social responsibility in a consulting company through the application of social marketing |
|---|---|
| ID_Doc | 70148 |
| Authors | Geraldino, LF; Lasprilla, SA; Arango, MJW; Escarria, MVR |
| Title | Design of a model of corporate social responsibility in a consulting company through the application of social marketing |
| Year | 2012 |
| Published | Dimension Empresarial, 10, 2 |
| Abstract | According to the rise of social responsibility as a part of the competitive advantages to develop in a business, this paper seeks to think over and consider the importance and impact of this success key in business scenaries of consulting with reference to an engineering, consulting and auditing multinational, intended to become the concept of social responsibility in a strategic element. This paper proposes a long term sustainable model, that creates a relationship between the stakeholders and the social, economic, environmental, and operational developed in services business as a view for the improvement of organizational climate, the employee satisfaction, the internal and external communication, to increase the value of the company and the reliability of the financial markets and investors. Therefore, it defines a social marketing structure that allows companies to consolidate the ethical and moral commitment in each pillar of the business. |
Similar Articles
| ID | Score | Article |
|---|---|---|
73144
|
Baric, A Corporate social responsibility and stakeholders: Review of the last decade (2006-2015)(2017)Business Systems Research Journal, 8, 1 | |
| 70464
|
Miljenovic, D; Kutnjak, G; Fabic, MG Socially Responsible Management Of Company Development(2017) | |
| 69821
|
Jhunjhunwala, S Intertwining CSR with strategy - the way ahead(2014)Corporate Governance-The International Journal Of Business In Society, 14, 2 | |
| 66488
|
Majerník, M; Stofková, J; Malega, P; Barilová, B Standardisation of the Social Responsibility System as a Tool for Business Sustainability(2022)Quality Innovation Prosperity-Kvalita Inovacia Prosperita, 26, 2 | |
| 76585
|
Arcese, G; Lucchetti, MC; Martucci, O Social Life Cycle Assessment in a Managerial Perspective: An Integrative Approach for Business Strategy(2015) | |
| 65312
|
Popa, RA The Corporate Social Responsibility Practices in The Context of Sustainable Development. The Case of Romania(2015) | |
| 78370
|
Bhale, S; Bhale, S CSR-In Pursuit of Sustainable Growth and Economic Development(2018) | |
| 72954
|
Mostepaniuk, A; Nasr, E; Awwad, RI; Hamdan, S; Aljuhmani, HY Managing a Relationship between Corporate Social Responsibility and Sustainability: A Systematic Review(2022)Sustainability, 14, 18 | |
| 66106
|
Zajacová, A Significance Of Business Ethical Principles For Corporate Social Responsibility(2012) |