| Title | The relationship of CSR and the business profit: can the most responsible companies be more profitable? |
|---|---|
| ID_Doc | 74290 |
| Authors | Salmerón, AMG |
| Title | The relationship of CSR and the business profit: can the most responsible companies be more profitable? |
| Year | 2016 |
| Published | Faedpyme International Review-Fir, 5, 8 |
| Abstract | Presistent financial crisis and the cases of corruption affitcting Spain have broken the trust of society that forececufully an ethical, rescponsible and sustainable managemnt of organizatiors, which are not immune to enviromental problems. The effects globalization, the introduction of tecnoestructura as a management model, technolgical and socio-economic changes have reshaped the cultrual mangement and owership system of the current company, the compay nowadays is transfered the responsbility to comibine growth and competitinesess with social development and enviromental improvement. This reconfiguration of business management models is implemented with the introduction of corporate Social Responsbility (CSR) in the strategic plans of the compaines with the pupose of achieving a competitive advantage. The questions: can the most responosble compaires be more profitable? The introduction of CSR in the organizational culture of the compains of the compaines involved as a vector, acceleratles the profitability of the companies that apply il: the higher level of CSR used, the more profitable the companies are. These conclusions are determined form a liner regression analysis comparing the ROA - return on assels - to CSR levels in a hundered companies with higher levels of sustaiability that operat3e in Sapin, according to a survey published in 2014 by the Monitor business Corporate Reputation (Merco). |
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