| Title | The Importance of Sustainable Practices in Value Creation and Consumers' Commitment with Companies' Commercial Format |
|---|---|
| ID_Doc | 75389 |
| Authors | Servera-Francés, D; Fuentes-Blasco, M; Piqueras-Tomás, L |
| Title | The Importance of Sustainable Practices in Value Creation and Consumers' Commitment with Companies' Commercial Format |
| Year | 2020 |
| Published | Sustainability, 12, 23 |
| Abstract | Sustainable economic models are essential for any economic sector of the country. Companies must manage their relationships with the agents involved in their economic activity through a strategy based on dialogue and the constant pursuit of a balance among economic, social and environmental interests. In this regard, there has been an increase in customers' interest in products or businesses that display a comparatively higher commitment with workers, the environment, or society as a whole. This study aims at gaining further insight into the relationship between the committed customer and the company by analyzing the influence of corporate social responsibility on key variables such as customer perceived value or customer commitment as regards its engagement dimension (customer motivations). In order to reach this goal, we perform a review of the literature, followed by a structural equation model that incorporates said variables. This model is tested on a sample of 707 customers of supermarkets and hypermarkets. The results confirm that Corporate Social Responsibility (CSR) directly affects commitment and that customer perceived value influences both variables (CSR and commitment). In addition, the study confirms the indirect effect of perceived value on customers' commitment with the commercial format, which is mediated by CSR. |
| https://www.mdpi.com/2071-1050/12/23/9852/pdf |
Similar Articles
| ID | Score | Article |
|---|---|---|
67149
|
Khan, I; Fatma, M Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator(2023)Sustainability, 15, 10 | |
| 73329
|
Le, TT; Cam, TLT; Thi, NN; Phuong, VLN Do corporate social responsibility drive sustainable purchase intention? An empirical study in emerging economy(2024) | |
| 77031
|
Narayanan, S; Singh, GA Consumers' willingness to pay for corporate social responsibility: Theory and evidence(2023)International Journal Of Consumer Studies, 47, 6 | |
| 34268
|
Peterson, M; Minton, EA; Liu, RL; Bartholomew, DE Sustainable Marketing and Consumer Support for Sustainable Businsses(2021) | |
| 78593
|
Chang, HH; Chuang, WJ Encourage stakeholder engagement in sustainable development: Drivers of consumers themselves benefits and society welfares(2021)Corporate Social Responsibility And Environmental Management, 28, 2 | |
| 77536
|
Wang, CC Corporate social responsibility on customer behaviour: the mediating role of corporate image and customer satisfaction(2020)Total Quality Management & Business Excellence, 31, 7-8 | |
| 74964
|
Ahmad, N; Mahmood, A; Ariza-Montes, A; Han, H; Hernández-Perlines, F; Araya-Castillo, L; Scholz, M Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers' Loyalty(2021)Sustainability, 13, 7 | |
| 65905
|
Amoako, GK; Doe, JK; Dzogbenuku, RK Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing(2021)Society And Business Review, 16.0, 3 | |
| 75477
|
Thanh, HP; Anh, TH The mediating impact of airlines' image in relation of corporate social responsibility and customers' loyalty: An empirical in Vietnam(2023)Cogent Business & Management, 10, 1 | |
| 69879
|
Nam, SJ; Hwang, H What makes consumers respond to creating shared value strategy? Considering consumers as stakeholders in sustainable development(2019)Corporate Social Responsibility And Environmental Management, 26, 2 |