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Title Can B Corp certification anchor sustainability in SMEs?
ID_Doc 77804
Authors Carvalho, B; Wiek, A; Ness, B
Title Can B Corp certification anchor sustainability in SMEs?
Year 2022
Published Corporate Social Responsibility And Environmental Management, 29, 1
Abstract B Corp certification is considered a viable instrument to support small and medium-sized enterprises (SMEs) in adopting sustainable practices. However, there is a lack of evidence to what extent this instrument can anchor sustainability at the core of SMEs. This study investigates the B Corp certification process of a SME, a craft brewery in southern Sweden, regarding the extent to which it helped infusing sustainability into the business' mission, practices, corporate form, certificates, and capacities. Results show that the B Impact Assessment, as part of the certification process, positively influenced the business' mission, practices, and capacities. Limited influence on social commitment and adoption of a sustainable corporate form can be explained through regulatory context and time required for deep organizational change. To enhance the effectiveness of B Corp certification, we recommend making it even more adaptable to different geographical and social contexts and increase focus on impact business models.
PDF https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/csr.2192

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